MARKETING AND SALES DEPARTMENTS
Distinguishing your Marketing Department from your Sales Department is a critical business strategy that we've seen many small businesses fail to follow.
Many privately held small businesses depend on the work of a sales person or team to constantly bring in new business as their number one source of growth. Often, that person or team is considered the Sales & Marketing Department– but their function lies primarily on the side of sales with little to no actual marketing activity. "Sales" and "Marketing" are two separate activities that are seldom accomplished effectively by the same person or team. While both are necessary and dependant upon each other, lumping them together has been a well-intended but inefficient strategy made by many small business owners. They work best as two separate entities. Rarely does a great marketer make a great salesperson, and vice versa; and rarely can one perform effectively without the other.
Simply put: Marketing is data-driven, behind-the-scenes communication to a larger target market with the purpose of developing demand for a product or service. Marketing helps direct the activities of the Sales Department, primes the sale by generating awareness and interest, and ultimately helps each sales person be more effective in building the personal, one-on-one relationship with your client and closing the deal.
RENTING VS. HIRING A MARKETING PROFESSIONAL
Marketing is a precursor to sales, and hiring a sesoned marketing professional as your Marketing Manager, Marketing Director, or Corporate Marketing Officer (we'll just call these all CMO's for short) may be the next step in growing your small business. A CMO can help develop and execute a marketing strategy that narrows the playing field for your sales department so it has a greater concentration of leads to target. However, hiring a full-time CMO may be out of your price range at the moment, and managing a handful of freelancers may be more than you care to handle right now.
With Trine Marketing Services, you can have the best of both worlds.
By renting a CMO who is dedicated to your business and backed a team of seasoned marketing professionals, you'll have access to the right expertise to help carry out your marketing plan. We can work hand in hand with you and/or your sales staff (or we can work independantly, if you prefer) to help build your brand and grow your business. Best of all, you only pay for what you need.
BENEFITS OF RENTING A MARKETING DEPARTMENT
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Save time, money and energy
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Organize your marketing activities
& yield better results -
Access better talent than you can afford to hire full-time
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Get one point of contact backed
by an entire team of specialists -
No employment liability
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No payroll expenses
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No capital purchases required
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No downtime due to illness or vacation
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No long-term committments
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Rent is scaleable and based on services
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Volume & retainer discounts available
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You retain the rights to all files created on your behalf
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Financial and tactical flexibility